ABOUT 'Bioesen', old Essentico, is Serbian based company that is producing herbal based medicine for animals, focused on animal care and nutrition and also working on scientific research on herbal oils. Main focus is exporting to European Union and Russia, and positioning as a leader in the industry on that market.
PROJECT They decided after 30 years to change their logo. The task was to help them present as innovative and modern company with efficient and expert solutions in the industry. Brief included maintaining blue and green color in the palette and going towards logo mark that could be a letter 'B'.
SOLUTION I created a mark that was in a form of letter 'B' inspired by an oil drop and green leaf, since the company was very 'green' aware and also is one of the first that started using oregano oil.
sketching and ideation