ABOUT 'A huset' is Danish for 'A house'. In Copenhagen there was an area that was given by the city to artists, designers, architects, fashion designers and other creatives to use for free. It was an area that was far from the city and that changed purpose so many times. Long story short, that area is now a playground for architects, and on this exact place A house is built.
PROJECT Client wanted a logo with basic guidelines, color palette and font. Requirements were for design to be minimal, 'Danish' and to stay relevant both to history and the future. It was required to present a couple of solutions to choose from.
SOLUTION After a detailed research of history of the place, demographic and 'Danish' design, creating personas and analyzing I proceeded with clear goal and path to execution.
Sketching and ideation
Color and stylescapes