ABOUT This project is rounding up 'Line 73' by Dubai based fashion designer Zahra. She decided that 'Line 73' will be made out of two collections, casual and sport. 73 is a sport collection for the 'Line 73'.
PROJECT Goal was to introduce a line created for active, healthy, modern Arabic women.
SOLUTION My approach from the start was to avoid creating something that will be generic, with smooth and very feminine lines. Since the brand color was already clear association I decided to represent this line with a mark that is very bold and has a feel of movement.
sketching and ideation
application and feel