ABOUT Zahra is well known fashion designer based in Dubai. Her design concepts are not restricted to modern trends, rather she goes the extra mile to reinvent the modern look of Arabic women, making her a trend setter and fashion influencer.
PROJECT The goal was to create a logo for new line. Line 73 is a new casual ready to wear fashion line that will be launched in spring 2019.
SOLUTIONS For this line I went for a logotype with a clever combination of numbers and letters. The type is thin and with a hint of elegance. It was both challenging and quite interesting putting myself in the perspective of opposite gender in order to understand the target audience point of view.
sketching and ideation
application and feel